The acquisition is the third significant deal for 3BILL in the last six months, following the purchase of ProfileHeaven.com (winner of 2006 UK website of the Year) and Faces.com, the international social network.
The combined user base will rival some of the UK’s most popular social networks, and the launch of a new site on the premium Faces.com domain name is planned for November 2008. New site features will include imaginative games, improved messaging and chat facilities, mobile connectivity and a dynamic interface that will appeal to all users.
The acquisition of Face-pic.com, a global photo-sharing site boasting around 700,000 users and web traffic of over 25,000 unique users a day, includes all of the assets owned by the company, transfer of the domain, and the user base. At nine years old, Face-pic.com was one of the pioneers of the social networking phenomenon.
Martin Montague, CEO at 3BILL, said: “We want to offer our users a breakthrough social network that appeals to the adventurous spirit, helps join people with like-minded interests and knocks the spots off anything available at the moment. The inclusion of Face-pic.com to our portfolio widens our horizons and will provide our combined user-base with 700,000 more potential friends. Our plans are underway for the launch of Faces.com and we are delighted to welcome Face-pic.com users into the growing community. This will be a start up with a difference as we will have over 1.5 Million members on launch. ”