3Com has announced that Raul Ros has been promoted to vice president and general manager of the company’s Europe, Middle East and Africa (EMEA) region, reporting directly to James M. Fieger, senior vice president, Worldwide Sales and Service. In this position, Ros is responsible for all enterprise and small and medium business (SMB) sales, service and channel management in one of 3Com’s most important sales regions.
“I am extremely pleased to promote one of our strongest sales leaders to a position that is critical to 3Com’s success in a region that has tremendous potential for growth,” said Fieger. “Raul has an outstanding track record of success in international sales and since joining 3Com he has consistently outperformed corporate sales goals, led large teams and improved Latin American operations significantly. His experience and leadership will be integral to improving our overall performance in EMEA.”
With 20 years experience as a successful sales leader and manager in the technology and data networking sector, Ros has demonstrated a unique ability to align company objectives with customer needs, both from a business value and technical standpoint. During his tenure, as 3Com’s vice president and general manager of Latin America, Ros led revenue growth in the region through direct touch sales and partner development, in addition to improving its services and channel offerings.
“I look forward to accelerating 3Com’s traction in the large enterprise and SMB markets,” added Ros. “With one of the broadest and most competitive product portfolios in the industry and a vast network of loyal channel partners, we have a tremendous opportunity to not only improve our performance in the region, but to demonstrate the value 3Com can bring to organizations of all sizes.”
Prior to joining 3Com, Ros held executive leadership positions at Redback Networks, Inc., Lucent Technologies, Inc., GE Capital and IBM Corporation.
A search to replace Ros in Latin America is underway. In the interim, Fieger will be the acting vice president and general manager for the region.