4G Just Got Faster

EE has unveiled its next-generation network and a range of new plans and services designed to make it even easier for customers to enjoy EE’s superfast 4G and Fibre broadband.

This innovation will see EE’s network reach a theoretical maximum top speed of 150Mbps, and will double the current average speeds to 24-30Mbps.

Double speed 4G from EE will provide an even better experience for customers when enjoying HD videos, sharing high resolution pictures, sending large files, multi-tasking, and tethering multiple devices. EE will be making double speed 4G available to all existing 4GEE customers, while they remain on their current 4GEE plan.

Olaf Swantee, CEO of EE, said: “Last year we launched the first superfast 4G and Fibre broadband network in the UK. Now we’re staying one step ahead with the launch of double speed 4G and a range of new innovative plans and services – designed to transform the way our customers connect and share content.

“Our new double speed 4G technology means that we have the biggest, fastest and best network in the UK, and now the equal fastest in the world. With our superfast network, we have a unique opportunity to introduce a new era of customer-friendly pricing models based on speed, and we’ll be revealing further details of this later this year.”

Innovative New EE Services

To meet the growing needs of customers and allow them to realise the potential of 4G and Fibre broadband, EE will launch a pioneering range of new services on 17th July, making it as simple and as easy as possible for people to access EE’s superfast network:

•Shared 4GEE Plans, allowing customers to connect up to five separate devices to one 4GEE plan. Customers will receive one bill for all of their devices on their Shared plan, providing greater convenience and value.

•Pay As You Go 4GEE Mobile Broadband Plans for customers who want the convenience of superfast speeds on tablets or laptops without a monthly contract.

•Cash on Tap, in partnership with MasterCard – a quick, secure and convenient way for customers to make payments via their mobile.

•EE will also be launching the Bright Box 2 wireless router for Fibre broadband customers later this summer. The Bright Box 2 is designed to offer a stronger Wi-Fi signal and less drop-off in speed when a customer moves around, as well as plug and play set up.

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David Dungay

Editor - Comms Business Magazine
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