Enterprise and Consumer Sectors Don’t Match Up Say’s Good Technology

Good Technology has announced key findings from theGood Mobility Index Report for Q1 2013, which demonstrate that enterprise mobility trends do not mirror consumer preferences. Despite the hold Android has on global market share, the Good Mobility Index reports that iOS remains the preferred enterprise platform.

Android is poised to continue to take share, but the total number of Android device activations increased just five per cent year on year, despite the explosive growth the platform achieved in 2012. The total number of activations on iOS devices dropped by nearly the same figure year on year, but the platform remains the clear market leader with 75 per cent of total device activations.

“With bring-your-own-device (BYOD) policies now becoming the rule, rather than the exception, it’s more imperative than ever to have a cross-platform solution that can be deployed across the number of devices coming into the workplace,” said Christy Wyatt, CEO and President, Good Technology. “And despite what device they may be using, users want a seamless, integrated experience that allows them to be as productive on the go as they are on their desktop or laptop.”

Good’s Quarterly Mobility Index shows the iPhone 5 topped enterprise users’ most popular device list, followed by the iPhone 4S, and the latest generation iPad came in as the most regularly used tablet. Perhaps due to explosion of application transformation in the enterprise, another key finding bucking global purchase trends is enterprise tablet usage. One in four device activations is now happening on a tablet as activations have grown to 27 per cent of total device activations in the workplace; in contrast, worldwide figures from IDC show that tablets represent only 1 in 5 devices shipped in the tablet and smartphone category in this quarter.

Claiming seven per cent of overall device activations for the quarter, the Samsung Galaxy SIII was crowned the most popular Android device, playing a substantial role in fueling the growth of total Android activations. Among Android devices, activations of tablets almost doubled in Q1 2013 compared to the previous quarter.

Additional report findings include:

•Total device activations jumped almost 30 percent year over year, with 99 per cent of activations on iOS and Android platforms.

•Activations from Android tablets almost doubled during Q1 2013 while iPad activations dropped by five per cent.

•The Financial Services industry continued to lead other industries in total device activations with 24 per cent, as well as iPad activations with 30 per cent.

•There was a two per cent jump in total device activations across the public sector compared to last quarter.

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David Dungay

Editor - Comms Business Magazine
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