JCB Toughphone is Star of the Show

JCB Toughphone, the mobile phone range produced under licence by distributor Data Select is to be featured in the new Jim Carrey film, Kick Ass 2. For the film the JCB Pro-Smart was sprayed combat green to match the character played by Jim Carrey, ‘Colonel Stars and Stripes’.

Hand-picked by the production team behind the movie, the JCB Pro-Smart was seen as the obvious choice to be used by the character. With smartphone credentials and world renowned strength, the Pro-Smart blends technology and toughness.

“We were both honoured and surprised when we got the call from the makers of Kick-Ass 2. For the JCB Toughphone to be recognised in Hollywood was a great complement to the PR we have done over the years to build the brand”, commented Jason Kemp, director of Marketing at Data Select. Kemp added, “We even got feedback from Jim that he liked the phone”.

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David Dungay

Editor - Comms Business Magazine
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