Sanfridsson Succeeds Pulsant Founder Howling as CEO

Pulsant Group has announced that Niclas Sanfridsson will succeed founder Mark Howling as CEO. Mark will become a non-executive director of the company. Brad Petzer is also joining as CFO.

The current CEO of Pulsant, Mark Howling, has been with Pulsant for 7 years, having founded the business in its current form. During this period, revenues have grown from £10m to £75m.

Pulsant is on a journey which, together with its primary shareholders Oak Hill Capital Partners and Scottish Equity Partners, Mark has stewarded exceptionally to this point. Over the medium-term, however, Mark has expressed an interest in pursuing additional business opportunities. It is with this foresight that, in the second half of 2016, the Board and Mark agreed to work to identify a new CEO who was able to stay involved with the business over a long-term horizon. This process has now reached a successful conclusion and, with effect from 21st August, Niclas Sanfridsson will become CEO of Pulsant, and Mark will become a non-executive director and remain a major shareholder.

Niclas was until recently Managing Director of Equinix in the Nordic Region, having spent 15 years with TeleCity, TelecityGroup and then more recently Equinix following its acquisition of Telecity.

Mark Howling commented “I am very proud of what we have achieved so far at Pulsant, and there are significant market opportunities to enable the business to develop much further. However, now is the right time to bring in a new leader who can take the business through the next phase of its development”.

Niclas commented “It is an incredible honour to be asked to become CEO at Pulsant and it is with great pleasure that I have accepted the role. I look forward to working with everyone in Pulsant to continue to build on its success.”

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David Dungay

Editor - Comms Business Magazine