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8×8 Announces Channel Programme 2.0

8×8 has announced the next generation of its international channel programme, Channel 2.0. This builds on the support and partner programme launched in the UK earlier this year. The programme is designed to enable 8×8 partners to accelerate growth by taking full advantage of the industry shift from product-based on premises solutions to cloud communications and to deliver maximum customer value.

As part of Channel 2.0, 8×8 is announcing several new partners and customers; the PartnerConnect portal, that will offer self-service and automation for the partner engagement lifecycle; enhanced sales and technical training and new partner certifications; expanded channel enablement offerings, including marketing support.

The channel is critical to 8×8’s growth strategy and the company has seen strong momentum as a result of strategic relationships with key global partners such as Avant, CDW, CSG, Insight, Intelisys and Simplify. Today, 8×8 is announcing several new partnerships with Telarus, LANtelligence and PERRY proTECH in North America and Great Outcomes in New Zealand. In addition, the company is expanding key strategic partnerships into new regions including Avant, CDW and Intelisys into the UK, and Exsel Group into Scotland.

8×8 channel partners have recently brought in several high-profile global customers including GameStop Corporation and OFX. New international customers announced today include Auto Customs, On Q Financial, phoenixNAP, Gerber Technology.

8×8 has experienced steady growth from the channel with 16 of the company’s top 25 deals in fiscal 2016 (ended March 31, 2016) coming through the channel, a more than 150 percent increase from fiscal 2015. In addition, the 8×8 global channel team has doubled over the past year with employees now in North America, Europe and Australia.

“Legacy communications systems are unable to keep pace with the constantly evolving needs of today’s global and mobile workforce,” said Vik Verma, CEO, 8×8. “Retrofitting traditional on premises systems to meet these customer requirements is a thankless and near impossible task. 8×8, with our international partners, is leading the transformation from a product-centric to services cloud model, enabling our partners and their customers to seamlessly migrate to a more flexible, services-cloud environment by providing the right technologies, tools and support to rapidly transform and grow our partners’ business and deliver the most value to their mid-market and enterprise customers worldwide.”

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David Dungay

Editor - Comms Business Magazine