ICT Industry specialist, Bev Martin has been appointed marketing manager for Aastra in the UK, replacing Tim Wells who left the business at the end of October. Martin joins from Avaya, where she spent the last three years as Channel Marketing Manager, developing and driving joint marketing programmes with Avaya’s channel partners.
Aastra says that with over 12 years IT and Telecoms marketing experience, Martin is well placed to help the Aastra UK team drive its IP Telephony offer forward. Her role will support Aastra’s loyal resellers with a strong marketing and lead generation programme. Martin will also further develop the Aastra Partner Program as well as continue to engage with Aastra’s customers.
Bev Martin says, “I am thrilled to have joined Aastra at this time. At the forefront of IP Telephony, Aastra is highly regarded within the industry as dynamic and easy to do business with. The Aastra IntelliGate system is an incredibly strong product and I am really looking forward to helping it achieve its full potential.”
General manager for Aastra in the UK, Michael Calvert says, “Beverley has a proven track record in the industry, with a reputation for making things happen! Bev will help us cement our position as leaders in our field and really help us drive the IP Telephony market – taking our resellers with us.”
Bev Martin has over 15 years sales and marketing experience. Prior to Avaya, Bev was a consultant to Sales and Marketing Directors in the EMEA IT and Telecommunications industry. Clients included TEG, Toshiba in Germany and PSINet Europe.