The new partnership is part of Aastra’s continued drive to widen and deepen its channel route to market. Aastra has ambitious plans to expand UK market share and its partnership with Westcoast, a leading provider of IT and communication equipment, will bolster Aastra’s growing presence in the channel.
Since its establishment in 1984, Westcoast has become a leading national wholesale distributor within the UK. Westcoast has built a product portfolio spanning the whole computing spectrum, ranging from desktop PC and notebook products through to high end server solutions, network products, printers, peripherals and related accessories and consumables.
Aastra worked with Microsoft during the early development of Microsoft Lync to develop IP phones that are optimized to deliver a truly integrated experience, making Aastra a particularly attractive channel partner for Westcoast. Alex Tatham, Sales and Marketing Director for Westcoast explained “Adding Aastra to our portfolio will add a further string to Westcoast’s bow when selling Microsoft Lync. Aastra’s partnership with Westcoast - a leading Microsoft distributor - will ensure data resellers have a complete portfolio of product from Westcoast when rolling out Office Communication Server.”
For Aastra, Alan Reeve, Managing Director said, “It is truly significant that Westcoast, a leading distributor with over 5,000 customers should choose to partner with Aastra, and with our innovative range of products and highly competitive UC solutions for Microsoft Lync I foresee this to be a mutually beneficial partnership for both ourselves and Westcoast.”