Aastra Supports Aberdeen Asset Management Cowes Week

Aastra was Official Supplier of IP handsets to Aberdeen Asset Management Cowes Week for the world renowned sailing regatta. Under the agreement, Aastra supplies Cowes Week Ltd with IP phones throughout the year, including for the state-of-the-art media centre which hosted up to 400 journalists during the event.

In the build-up to the event, Cowes Week Ltd increased its headcount to around 100 staff and the telephony infrastructure had to be scalable and flexible to accommodate this. The regatta was run across three main operational locations in Cowes on the Isle of Wight.

Aastra also invited a number of resellers to enjoy a special dinner for the spectacular fireworks display during the regatta.

Aberdeen Asset Management Cowes Week attracted more than 100,000 spectators, over 8,500 competitors and 900 boats racing in over 40 different classes.

“We were delighted to support this world class event that is associated with excellence in sport”, says Colin Mann Marketing Manager for Aastra UK and Ireland. “Cowes Week Limited wanted to reduce its costs whilst enhancing its telephony operation, and we’re confident our IP handsets helped them achieve that.”

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