All too often, the small to medium sized comms dealer is so busy concentrating on its day to day activities that it doesn’t have the time to focus on key marketing activities that help drive and grow its business. To help, Bev Martin, marketing manager for Aastra in the UK has devised a series of marketing workshops, specifically tailored to the needs of the burgeoning Aastra reseller.
The first event took place recently at Camberley Heath Golf Club in Surrey and was attended by nine Aastra partners, many of whom have traditionally specialised in data network products. Bev Martin led the event with support from an independent marketing consultant, Julie Lawford and Aastra’s head of channel sales, Viv Singh. Topics included the fundamentals of marketing, how to identify and target both core and vertical markets, marketing solutions, lead generation tools, implementation, case studies and sales tactics. In addition, the event provided the opportunity to talk about the USPs of Aastra’s IntelliGate System, its integration with Microsoft Exchange & BT 21CN and how it enables Aastra dealers to fully capitalise on the huge market potential of SIP trunking.
Bev Martin, marketing manager for Aastra said, “It’s a competitive world and we want our dealers to have the edge. The workshops created a really useful opportunity to talk to dealers in a small group, share ideas and get everyone singing from the same sheet. The success of Aastra depends on the success of our individual dealers. Working in partnership, helps create success for all and in our providing such workshops, we will continue to maintain our reputation as a Vendor which is ‘easy to do business with’ ”
Gurdip Sagoo of TCNS said, “The Aastra Marketing Workshop has given TCNS the knowledge and confidence we needed to best market the Aastra IntelliGate System. All round, it was very beneficial and we would welcome the invitation to attend further sessions and pick up further tips and ideas to increase our marketing activity and sales even further.”