Acronis and Sahara Force India Announce Official Data Protection Technology Partnership

Acronis, a provider of hybrid cloud data protection and storage, and Sahara Force India Formula 1 team have announced an official data protection technology partnership. Acronis will provide backup, disaster recovery, software-defined storage, file sync and share, and artificial intelligence-based ransomware protection to the team’s factory, wind tunnel, and trackside IT infrastructure.

As part of the agreement, the Mission Control Room at the team’s factory in Silverstone, U.K. will be named “Acronis Mission Control Centre,” signifying the value of data and importance of data protection in Formula 1.

The newly branded Acronis Mission Control Centre comes to life during every race and practice session. As soon as the VMJ11 hits the track, the control centre starts receiving a live stream of data, allowing engineers and race strategists run simulations and feed information back to the driver. The control centre also maintains real-time contact with the engineers at the pit wall, providing help and extra information during the races and between sessions.

Formula 1 is one of the world’s most technologically advanced sports. Sahara Force India captures hundreds of gigabytes of telemetry data at the racetrack and continuously produces terabytes of engineering data at the factory. Acronis will provide the most innovative and effective ways to store, protect, and defend data from ransomware attacks.

Sahara Force India will take full advantage of AI-based Acronis Active Protection technology, which has a heuristic approach to malware detection that is much more advanced than the traditional, signature-based approach. In addition to automatically protecting data and system files, a robust self-defense mechanism prevents criminals from disrupting the backup software or altering the content of backup files. This innovative anti-ransomware technology will guard the team’s data at multiple sites, both on servers and engineers’ laptops.

Celebrating its 15th anniversary this year, Acronis will provide a full set of solutions to protect Sahara Force India’s hybrid IT infrastructure.

“Our partnership with Acronis addresses our data management measures and gives us the confidence that our information is managed in a safe and secure manner. It’s a mutually beneficial partnership because we will demonstrate the capabilities of Acronis’ data protection and storage solutions, while also giving Acronis insights into the needs of the motorsport industry,” said Otmar Szafnauer, Chief Operating Officer.

“We are proud to form a partnership with Sahara Force India. Acronis innovative technology fully meets the requirements of motorsport teams, offering fast, easy, and reliable protection of data when it matters most. We’re looking forward to a productive season together,” said John Zanni, President of Acronis.

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With over 40 years in the communications & IT sector in sales, marketing and editorial roles, Ian brings his channel experience from key UK players fully to bear in our editorial content and events.

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