Telecoms solution provider Actimax has reported a 70% increase in turnover – up from £3m to £5m – for 2006.
The reseller says a major reason for the success story has been the realisation by online retailers that the way to beat competitors is to have a highly efficient call centre behind the scenes. They have discovered that discerning online customers opt to use websites with access to a human rather than having to rely on a virtual presence to answer queries or resolve problems.
As a result they have turned to installation and implementation experts at Essex-based Actimax for the call centre telecoms technology which makes the most of Internet sales opportunities.
Actimax Managing Director John Massey said: “As more online retailers have realised that a human element enhances Internet sales potential, we have been contracted to install and upgrade more Computer Telephony Integration (CTI) systems.
“While our 2006 performance reflects the overall dynamism of the team at Actimax, it is significant that companies selling via the web are looking for a phone element – a call centre behind it – that adds to their selling potential.
“We understand the complexity of their needs and this has been evident in our 2006 results.”
Actimax, of Yardley Business Park, Luckyn Lane, Basildon in Essex, has grown in 10 years to become one of Britain’s foremost marketing communications specialists. Mr Massey said that the company’s engineering expertise is its major strength and that investment in staff training has paid off in a high retention of experienced workers.
He added: “The work we do is now highly complex and we have helped many customers left with part-completed projects by resellers who haven’t the expertise to finish the job as we can.”