AdMeter Adds to Functionality

AdMeter, the provider of call tracking solutions for advertising campaign response monitoring, has announced an extension to its online, real time, voice and SMS analytic and reporting capabilities.

For release in early September the new Web Tracking module will empower AdMeter users to capture virtually all forms of digital responses to their promotions.

The suite of analytic and reporting tools facilitates SEO and website optimisation and allows users directly to monitor a wide range of data responses such as web click throughs, social media and e-mail.

David Hornsby said “This new product suite makes it incredibly easy for our customers, who include Ford Retail in the UK and Yellow Pages in South Africa, to optimise the RoI on all their advertising campaigns, including web based promotions. AdMeter combines the results and clearly presents them in a single, integrated, web based interface. This launch is a milestone for AdMeter and its customers and dramatically increases the range of response information available at your fingertips.”

“AdMeter is committed to putting the information customers need to maximise the effectiveness of media spend directly into their own hands. Our new tools mean they now have full visibility of the results of all their media campaigns in next to real time, which will help them to stay ahead of their competitors.”

AdMeter have committed to the reseller model as its route to market and welcome applications from resellers who wish to engage as deeply as possible with their customers to maximise service and retention.

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