Airwide Solutions unveils AirMessenger Rapid Service Platform

Airwide Solutions, a provider of next generation mobile messaging infrastructure, applications and solutions, has announced a new offering designed to help operators cost efficiently and rapidly launch core mobile messaging services or new applications, all while enhancing revenue and profitability.

AirMessenger Rapid Service Platform (RSP) is applicable for operators launching applications, like mobile banking services, or for launching core network services, such as SMS and MMS. Using AirMessenger RSP, operators can reduce the time to deploy the infrastructure underpinning both areas by up to 66%, and reduce the time to deploy mobile applications by up to 40%.

“For operators looking to rapidly enter new markets or to launch new messaging services, some of the most significant issues they encounter are the time investment and complexity associated with creating a high-performance, comprehensive infrastructure,” said Jay Seaton, CMO of Airwide Solutions. “By offering a pre-packaged platform with a full range of messaging services, combined with a proven deployment methodology, Airwide’s AirMessenger RSP will enable operators to enter new markets and launch new applications simply and quickly.”

AirMessenger RSP is a pre-packaged platform designed to combine SMS, MMS and USSD, with multichannel gateway functionality, charging and connectivity, and administration capabilities. This will provide cost-efficient and high quality messaging support for essential P2P and A2P messaging services, and eliminate the complexity of integrating numerous separate systems, enabling operators to launch services within weeks as opposed to months with conventional infrastructure products. Moreover, AirMessenger RSP’s modular architecture gives customers the scalability to deploy the services and capacity they need, when they need it.

Airwide’s AirMessenger RSP also provides a turnkey solution for operators that want to launch new services like mobile banking or social networking, and need a dedicated, but easily integrated platform that can provide service management capabilities, dedicated capacity, and guaranteed QoS.

AirMessenger RSP enables the development, trial, launch and tear-down of services without impacting existing live services. Using AirMessenger RSP ensures the security of services through a dedicated environment and multiple levels of administrative and application security, and enables operators to protect subscriber information by hiding subscriber identity to third parties.

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