VanillaIP has struck a deal with analytics specialist Akixi to give resellers the opportunity to drive up ARPU, margin and deal closing revenues.
As CX (customer experience) continues to be the focal point business communications, the partnership will now bring Akixi’s services to the VanillaIP partner portfolio.
Commenting on the launch this week of the Akixi products, VanillaIP Sales & Marketing Director, Iain Sinnott, said, “I have known the team at Akixi for years and I am absolutely thrilled to have their products in our portfolio. Customer service is a high demand area for most businesses and the amount of power the Akixi range adds to a sales or support help desk hunt group is astonishing. When we sat down to discuss partnering, the wallboard feature alone (that converts missed calls into lost revenue) convinced me of the benefit to our partners and their clients, but there is so much more.” He added, “alongside our partners’ ability to create Feature Appropriate User packs, we have now delivered a powerful, best in class enhancement to critical inbound and outbound call management services, but at a price the average business can easily justify.”
Commenting on the partnership, Akixi Managing Director, Bart Delgado, said, “We have developed this product range to really deliver huge advantages for SME sector businesses and in the hands of real solutions sellers it is a simple win for customers, resellers, providers and ourselves. We are very excited to be working in partnership with the VanillaIP team as they look to bring choice, innovation and real value to their cloud solutions portfolio.”
Dave Dadds, CEO at VanillaIP, comments, “we believe the reseller needs the freedom to be able to create a sales portfolio based on best in class apps and solutions and Akixi definitely fits that description. We will be building on the complete integration of their service into the Uboss portal and supporting resellers in winning the higher ARPU, higher margin business the Akixi products will help deliver. If you can create additional revenues for the end customer, they are always willing to share some of that advantage with the supply chain that makes it happen.”
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