Late in November in Los Angeles, Alcatel-Lucent’s Optism received the Mobile Marketing Academic of the Year award for its market and customer insight mobile advertising quantitative study.
The end user research study surveyed over 2,200 Millennials from 11 different countries providing insights about their attitudes towards mobile advertising along with sensitivities about privacy, opting-in and sharing of personal information such as interests and hobbies in exchange for relevant advertising. Millennials, also known as generation Y, is a demographic term used to describe the segment of the population generally born between 1980 and 2000.
The second award was delivered last week during the World Brand Congress in Mumbai, India. The World Brand Congress event brings together the marketing leaders and industry thinkers behind some of the world’s most successful and sought-after brands. Alcatel-Lucent’s Thomas Labarthe, vice president of Optism, was presented with the 2010 Award for Brand Leadership. This award recognized Labarthe’s leadership in driving strong recognition of the Optism brand during the first year of operations.
Optism is a permission-based mobile marketing solution from Alcatel-Lucent that bridges the gap between operators and advertisers. It is a unique offering that enables mobile operators to create highly responsive, permission and preference-based mobile inventory providing advertisers with easy access to willing and highly targeted audiences.
Building upon successes in Europe with operators like Orange Austria, Alcatel-Lucent is now forging relationships with leading operators in strategic markets, including Etisalat in the United Arab Emirates and Mobinil in Egypt, with more to follow.