Alpha Telecom launches new MVNO

International telecoms provider Alpha Telecom has today announced the launch of Alpha Mobile, a provider of prepaid SIM services and unlimited call time for the consumers. The new £30 pay-as-you-go SIM will be available in over 90,000 retail stores across the UK by the end of 2011.

In an unprecedented move in the telecoms industry, Alpha Mobile will become the only UK MVNO to offer unlimited calls to UK and international landlines and mobiles on a pre-paid service

“Following the 16-year successful heritage of Alpha Telecom our landline service, we’ve launched Alpha Mobile taking our customer promise to deliver high quality, low-cost products and services, to the mobile market,” said Zafar Mirza, CEO, Alpha Mobile. “Alpha Mobile is the ideal service for anyone wanting to save money on UK and international calls when using their mobile device.”

An MVNO of Vodafone’s aggregation partner Cognatel, Alpha Mobile is committed to providing the highest call quality at all times. Through a unique network of master distributors, Alpha Mobile is aiming to be the SIM of choice for consumers making calls in the UK or internationally. As well as the unlimited calls feature, the service also offers free credit incentives for on lower monthly top-up plans.

“Alpha’s experience and understanding of its target customers combined with its access to an established fixed line base makes this an exciting opportunity for all parties,” commented Nick Parbutt Director of Wholesale at Vodafone UK

Mark Ashdown, CEO, Cognatel said, “Alpha Mobile is a great example of a new MVNO with a very distinct offer. Our aim is to support new MVNOs and ensure that like Alpha they are well prepared for launch and have the right systems in place to ensure long term success.”

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