The app, called ‘Pets like you’, was created by London digital agency Marvellous to cater for the growing popularity of apps on Nokia handsets.
Although Apple’s iPhone has so far dominated the apps market there are visible signs that other vendors are beginning to catch up. And Nokia, who has recently launched its apps hub Nokia Ovi store, is now keen for app developers to tap into its massive user base.
Marvellous has been making headlines creating award winning apps and now wanted to leverage its experience with Nokia handsets. The ‘Pets like you’ app showcases Nokia’s capabilities in entertainment, interactivity and social networking.
Jon Carney, CEO of Marvellous, stated: “The popularity of apps and the rise over the past year has been phenomenal and there’s a real opportunity to connect with Nokia users. We know the capabilities of high end Nokia’s, and can create super slick experiences on their platform.
“Strangely enough there is an eerie resemblance on the part of pets and people so we thought that this could be explored really well and made easy for friends and family to share it with a smile.”
Keith Varty, head of services at Nokia, said: “Nokia is thrilled with the exciting new, content available through Ovi store, such as great apps from Marvellous. It’s good to see agencies developing both useful and fun Ovi apps.”