Apple Watch Lands

Apple announced last night that Apple Watch will be available on Friday, April 24 to customers in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US. Apple Watch brings an entirely new way to receive information at a glance and interact with the world through third-party app experiences designed specifically for the wrist.

“Apple Watch begins a new chapter in the way we relate to technology and we think our customers are going to love it,” said Tim Cook, Apple’s CEO. “We can’t wait for people to start wearing Apple Watch to easily access information that matters, to interact with the world, and to live a better day by being more aware of their daily activity than ever before.”

“Conceived, designed and developed as a singular product, Apple Watch merges hardware and software like never before,” said Jony Ive, Apple’s senior vice president of Design. “In Apple Watch, we’ve created three beautifully curated collections with a software architecture that together enable unparalleled personalization in a wearable device.”

Apple Watch enables you to send messages, read email and answer calls to your iPhone right from your wrist. The Taptic Engine alerts you with a gentle tap so you won’t miss important notifications. With Digital Touch, Apple Watch allows you to communicate in all-new ways by sending a sketch, a tap or even the rhythm of your own heartbeat. Interact quickly and conveniently with the world around you with Apple Watch by paying for coffee using Apple Pay, boarding a plane with a Passbook® boarding pass, or raising your wrist to ask Siri® for turn-by-turn directions in Maps.

Freddie McMahon, Director of Research and Innovation at the data specialists, Anomaly42, commented “Apple is acutely aware that the answers to some of the world’s most serious diseases will be found not by researchers alone – but by the data being emitted from the phones in our pockets and watches on our wrists. Welcome to the Internet of Things.

“Together, wearable technology, apps, smartphones and new technologies such as ResearchKit have the ability to revolutionise health and healthcare around the world.

“The insights gained from the contextualisation of trillions of bytes of data being emitted by people and objects all around the world can transform the healthcare sector.

“The scale of the data and intelligence they will be able to generate, in real-time, is truly unprecedented. We are witnessing the birth of the quantified self.

“Medical professionals and researchers will be able to use the reams of real-time information and data being generated to unlock new intelligence, intervene at the first sign of a problem, diagnose health issues from afar, and tell people when – or if – they need to come in for treatment.

“In the not too distant future, medical trials will be conducted in real-time on an unimaginable scale through apps, smartphones, wristwatches and other gadgets. Wearable technology will act as a nationwide triage.

“In the UK, the data that can be gathered in this way has the potential to lift a huge burden on the NHS, by injecting radical efficiency.

“Our politicians should have been watching Tim Cook on stage, but the potential of the technologies Apple are creating isn’t even flickering on their radars.”

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David Dungay

Editor - Comms Business Magazine