AppRiver Appoints Channel Manager

AppRiver has unveiled Dennis Raath as its new UK Channel Manager. Dennis will be instrumental in continuing to develop strong relationships with AppRiver’s existing, and new, channel partners across the UK and Ireland. In 2015, AppRiver experienced a 191- percent increase in EMEA revenue growth, reaffirming the need, and popularity, of its security and productivity solutions.

Email and Web access are today’s communication lifelines for businesses of all sizes. AppRiver offers the powerful email and Web security solutions businesses need in today’s threat-rich environment. Recognising what’s important to its partners, AppRiver makes it easy for resellers to provide its services, with flexible licensing, at a cost that’s affordable for end-user clients yet still profitable.

“The channel had a degree of uncertainty last year, which continues to rumble into 2016,” said Jim Tyer, AppRiver’s Channel Sales Director. “We’ve had a number of large players leave the HEX and email security space, end-of-life announcements for what were trusted solutions, and Microsoft SPLA partners having to make a decision about their business strategy. Partners want to build relationships with vendors they can trust. Who are authentic, who provide education and choice, and deliver the next level of depth that will best support them and their clients. It’s critical to AppRiver that we hire the best people able to calm these troubled waters, and help steer our partners through the important choices they need to make. We believe Dennis is perfect as he is highly regarded in the industry, and those who know him commend his diligence and his strong team ethic. I’d like to welcome him aboard.”

Speaking about the challenge ahead, Dennis confirms, “It’s not ideal when resellers face mounting uncertainties as it introduces distrust. Thankfully, AppRiver is committed to its channel as evidenced by the investment it has made to ensure its solutions continually fit the needs of its partners. Flexible billing, complimentary branding, and its partner portal are all testament to its comprehension of what partners need to provide exceptional service to clients. I’m thrilled to be part of this phenomenal team – pun intended.”

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David Dungay

Editor - Comms Business Magazine