Asda Selects EE as UK MVNO Partner for Asda Mobile

EE has been chosen by Asda as the new network for its MVNO. As of October 1st, Asda Mobile customers will have access to EE’s network which offers the best 2G and 3G coverage in the UK.

The MVNO partnership builds on EE’s existing partnerships with Asda including white labelled in store WiFi across the supermarket’s retail estate, as well as mobile services to Asda’s colleague base.

Asda Mobile MVNO

Asda’s MVNO partnership with EE will enable Asda to deliver a new phase of growth to its Asda Mobile proposition, delivering new services and great value propositions to its customers on the UK’s biggest network. EE has been selected based on the strength of its network, its strong industry reputation, and its flexible and technologically advanced MVNO platform.

Further detail will be revealed in the coming weeks.

Mark Ibbotson, Retail Director, Asda, said: “EE already provides excellent service to our customers and colleagues by providing free WiFi in store, and through our business to business contract. So this mobile partnership felt like the next logical step.

“Our decision to take our MVNO business to EE was driven by our ambition to further improve the experience for Asda Mobile customers, by taking advantage of a bigger and faster network, with first class network coverage – and offering even better value.”

Gerry McQuade, Chief Marketing Officer, Non-Consumer Mobile at EE, said: “By choosing the EE network, ASDA Mobile will guarantee its customers access to the UK’s biggest, best and fastest network. Our partnership with ASDA is a great example of how EE can provide integrated solutions that help businesses keep their colleagues and customers better connected, wherever they are.”

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David Dungay

Editor - Comms Business Magazine
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