Avanti, the satellite operator, today (29 June) unveiled its new Avanti: Pay-As-You-Go satellite broadband service, delivered through its HYLAS 1 Ka-band satellite. This development opens new market opportunities for Avanti partners across Europe, specifically for the holiday and second home owners as well as providing an off-the-shelf product for end-users that require full control over their bills.
Avanti: Pay-As-You-Go is targeted at meeting the need for high speed broadband access with the flexibility of no fixed term contract; traditional fixed term contracts for broadband internet services are typically 12-24 months. This new service package delivers download speeds of up to 4Mbps and upload speeds of 1Mbps with Data top ups available from 1 Gigabyte (GB). Now Avanti: Pay-As-You-Go means European partners can sell satellite broadband services on a data usage basis, rather than through a monthly reoccurring charge.
Christian Georgeson, Global Marketing Director from Avanti, said: “This is a major breakthrough for providers of internet services and has the ability to transform the satellite broadband market across Europe. Our Pay-as-You-Go pricing model will allow Avanti’s partners to reduce their credit exposure yet target customers whom may have previously not considered satellite broadband services as a viable option, therefore providing the perfect complement to contract offers”
The new pricing model will be made available to new and existing Shared Bandwidth Virtual Network Operators (SVNOs), and is supported with a toolkit of marketing assets to help partners sell the proposition even more effectively. As the capability has been developed using Avanti’s bespoke operational support system, the features are also available to customers deploying the more sophisticated Guaranteed Bandwidth Virtual Network Operator (GVNO) platform.
Christian Georgeson added: “Our research showed that particular broadband market segments such as holiday home owners, events-based services and hospitality services – right across Europe – require broadband access either seasonally or infrequently. Our new Pay-as-You-Go proposition allows these infrequent users to purchase service on demand to match their usage requirements, wherever they are, and for however long they need.
“Other market segments may present credit challenges to partners, or some users may wish to limit their exposure to bill shock, yet still have a need for high speed service upon demand without being subject to traffic management policies. Our service allows the partner to limit their credit risk by taking upfront payment for a well-defined GB volume of service, without any additional exposure which volume based charging for excess usage in arrears would imply.”
Avanti: Pay-As-You-Go provides yet another flexible way for its partners to address market demand for broadband in areas either poorly served or un-served by traditional broadband networks.