According to a report from Canalys, Avaya added seven million mid-market end users across the globe in the last three years - about equivalent to the population of the City of London.
Avaya cited the Unified Communications Call Control report (Q2 2007) from Canalys, which specializes in delivering market data, analysis and advice to the world's leading technology vendors. Canalys tracked the number of Avaya users between 2005 and 2007. The Avaya portfolio for mid-sized businesses includes solutions such as Unified Communications solutions and customer service applications.
"Mid-sized businesses have similar communications needs as their large business counterparts. They want to integrate their voice systems with collaboration tools, critical business process and applications in order to achieve efficient communication between their employees across the company, including headquarters, branch office and remote workers," said Maria Carolina Guedes Smith, New York City-based senior consultant, AMI Partners. "Because mid-sized businesses have budget and skilled IT staff constraints, they need cost-effective and easy-to-use solutions. Avaya's strength in IP telephony, unified communications and contact center applications, combined with a broad presence in small and medium business (SMB) and enterprise markets, ensure that the company is well positioned to address these firms' requirements."
Jorge Blanco, vice president, solutions marketing, Avaya, said that mid-sized businesses are driven to manage costs while increasing employee productivity and growing their customer base.
"Clearly, adding seven million customers over the last three years to our existing customer base is a significant milestone for Avaya. It solidifies Avaya's leadership position in the mid-market and positions it well for the future as the company increases its focus on this market segment."