Avaya has announced the appointment of Thomas Veit to the role of director, Avaya Europe, Middle East and Africa (EMEA) Distribution, reporting directly to Jeremy Butt, vice president, Worldwide Channels. Veit will lead the distribution strategy for Avaya’s products and solutions across Avaya’s business and channel partners in EMEA.
Veit brings more than 17 years of experience and success in building pan-EMEA distribution programmes. Most recently, Veit worked at SonicWALL as senior director, EMEA Sales Operation & Emerging Markets, where he was responsible for the restructuring and rationalisation of the distribution and reseller channel relationships. Prior to that role, he worked as managing director, EMEA Distribution, at Ingram Micro. Veit also held pan-EMEA roles with Cisco Systems.
“As Avaya increases its channel centricity and revenues through its partner ecosystem, it is critical to ensure that its distribution model matches its partners’ growing needs,” said Jeremy Butt, vice president, Worldwide Channels, Avaya. “Thomas brings a legacy of solid expertise in distribution strategies, and will help Avaya expand its channel relevance and responsiveness.”