Managing Director Natalie Foers commented, “A number of elements have come together to bring about this record set of results and the outlook for the future looks just as bright for Avaya IP Office and our resellers.
The introduction of IP500 and added SIP functionality have combined with the increased sales training and technical support resources MTV Telecom has put in place. Whilst IP500 has clearly added tremendous impetus for the channel the fact that we have made the necessary investments in support and training for our channel partners means that they are well positioned to reap the rewards of this entirely holistic approach to IP Office sales we have put in place with Avaya.”
Foers concludes, “Effective account management and motivation in the channel is a constituent part of any successful go to market strategy and it is the top to bottom provision of support where it is needed, by both vendor and distributor, that lies behind the success that has been achieved.”
“Our BusinessPartners’ success is built on Avaya’s listening to their specialized needs helping them capitalize on market transition” said John Howard, Channel Sales Director, Distribution & SI/SP Channels, Avaya, UK “We truly believe that the recent evolution of our Partner Programme focusing on value in the channel, along with the launch of new and innovative products which are competitively priced for the SME market is proving that Avaya has the right strategy” concluded Howard.