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Avaya Drives Hybrid Deployments in Mid-Market

Avaya today announced its first complete, multichannel unified communications and contact centre cloud offers targeted for the midmarket.

Avaya Midmarket Cloud solutions are two flexible deployment options. Both options, Powered by Avaya IP Office and OnAvaya – Google Cloud Platform, can enable true, hybrid clouds that allow customers to maximise their investments in more than 1 million Avaya systems worldwide.

Avaya Midmarket Cloud Solutions utilise the same code base as those installed on premises. The benefits of a single code base for deploying hybrid clouds include:

-For channel partners — this is the easiest, most flexible and profitable means of moving customers to cloud, offering a full stack solution anyway customers want it, simplifying integration, leveraging product knowledge and experience and reducing the need for investment in new skill sets.

-For customers – a hybrid cloud option based on Avaya IP Office enables the deployment of new capabilities based on business needs, while leveraging existing investments in call control, phones and more. Companies have more control over expenses and the rate at which full migration to cloud occurs, in addition to quickly bringing on new locations.

Avaya Midmarket Cloud Solutions now support full, multichannel unified communications and contact centre capabilities, as well as the capabilities of Avaya Communicator for Web that enables communications from any browser-based application.

Partner Powered by Avaya IP Office – This cloud option is now globally available to qualified channel partners who wish to install the solution in the data center of their choice. Tested and proven during controlled introductions with 10 Avaya channel partners, Partner Powered by Avaya IP Office is already serving several thousand end-users in North America and Europe.

OnAvaya – Google Cloud Platform – Currently available in the US-only, the initial solution announced last Spring has been broadened to make it easier for selected partners that do not have the infrastructure to host and manage their own cloud. The solution also has expanded now to include full unified communications as well as multichannel contact center capabilities. End customers such as Diligent Benefits are already serving their customers via OnAvaya – Google Cloud Platform.

Avaya Midmarket Cloud Solutions is the latest in a series of Avaya programs focusing on enabling channel partners and midsize companies evolve communications to meet today’s requirements for mobile, digital business. Avaya channel partners interested in delivering Avaya Midmarket Cloud Solutions can complete the Avaya MM Priority Cloud Partner Application. Currently, partners outside the US are only eligible for the Partner Powered by Avaya IP Office option and therefore must be able to provide the infrastructure or host in the data center of choice.

Ioan MacRae (pictured), EU Mid Market Director, Avaya commented “Avaya channel partners have a significant role to play in cloud deployments for midsize companies with their established knowledge of the customer and expertise with Avaya products. Now, they have even more flexibility with which to approach the customer, thanks to our hybrid cloud solution. The UK midmarket has considerable growth potential and businesses within this sector are typically looking for a cost-effective path to advanced communications – Avaya Midmarket Cloud solutions can provide exactly this.”

Ansley Hoke, vice president of merchandising, ScanSource Catalyst added, “Many midmarket companies are seeking practical, cost-effective ways to activate the multichannel communications capabilities expected by today’s consumers. For those seeking an OPEX solution, the ScanSource Catalyst Powered by Avaya IP Office solution is the answer for those needs. Now, our channel partners can truly support their midsize customers in the cloud and grow their business in new and exciting ways.”

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David Dungay

Editor - Comms Business Magazine