In the US, Avaya has announced the launch of Avaya On Demand which provides IP telephony applications via the hosted delivery model that has become so popular among application providers and their customers.
Users can rent Avaya Intelligent Communications’ functionality — collaboration, mobile communication, contact centre, messaging and customer service apps – on a subscription basis.
There will be large demand for this product across the enterprise spectrum, but particularly among small and medium-sized companies that would welcome the operation costs savings of such a system, predicts George Humphrey, director of on-demand services at Avaya.
“Managing a voice application is not as easy as managing an e-mail or contact application,” he told CRM Buyer. “Also, voice is almost always core to any company’s operation. So it has to be managed well.”
Avaya On Demand includes three modules.
Avaya IP Telephony On Demand provides access to Avaya Communication Manager software, including the ability to add conferencing, mobility features such as Avaya IP Softphone for PC-based telephony, and Avaya Extension to Cellular.
Avaya Contact Center On Demand provides basic and skills-based call routing, as well as advanced applications such as self-service multichannel functionality and advanced reporting.
Avaya Messaging On Demand offers both basic and enhanced voice messaging. Enhanced Messaging allows subscribers to manage voice and fax messages from any computer with Internet access, and lets them merge wired and wireless messages from cellular, pager, fax, home and office numbers into a single unified phone number and mailbox.
Confirmation that Avaya is to launch the On Demand service in the UK is being sought.