White will be responsible for business development and strategic planning to further build Avaya’s growth across the regions. His key objective is to push marketing at Avaya to a new level through the use of integrated campaigns with a particular focus on vertical markets. His remit will include developing the brand, marketing strategy, extending customer loyalty, reviewing channels to market and new business strategies. In his new role, Ross will also oversee a dedicated telemarketing team.
Commenting on his appointment, Ross White said: “I am looking forward to taking on this new position which will enable me to draw on the knowledge and experience I have developed over the years. These are exciting times in the telecommunications world, we are in a period where mobile devices, faster bandwidth, voice and data convergence is transforming the way our customers do business.”
“Over the next twelve months I will be looking at ways to creatively demonstrate how Avaya’s Intelligent Communications strategy enables our customers to take advantage of the new business scenarios and new opportunities that these innovative technologies are enabling. We have a great heritage in the industry which, combined with our innovation, give us a real market advantage. ”
Since joining Avaya in 2004, White has held a number of positions within the company, most recently as Alliance Partner Marketing Manager for EMEA. White has over 15 years of experience in IT and Telecommunications marketing and is a member of the Institute of Directors.
Martyn Lambert, Marketing Vice President , Avaya EMEA, added, “We are very pleased to have the strong mix of experience that Ross brings to the role. I am confident that his expertise, experience and great enthusiasm will be invaluable to Avaya’s marketing to drive continued success in the UK, Ireland and Southern African regions”.