Amazon Lookout for Metrics helps customers monitor the most important metrics for their business. That could include revenue, web page views, active users, transaction volume, and mobile app installations with greater speed and accuracy.
The service also makes it easier to diagnose the root cause of anomalies like unexpected dips in revenue, high rates of abandoned shopping carts, spikes in payment transaction failures, increases in new user sign-ups, and many more—all with no machine learning experience required.
Swami Sivasubramanian, vice president of Amazon Machine Learning for AWS, explained, “From marketing and sales to telecom and gaming, customers in all industries have KPIs that they need to be able to monitor for potential spikes, dips, and other anomalies outside of normal bounds across their business functions.
“But catching and diagnosing anomalies in metrics can be challenging, and by the time a root cause has been determined, much more damage has been done than if it had been identified earlier.
“We’re excited to deliver Amazon Lookout for Metrics to help customers monitor the metrics that are important to their business using an easy-to-use machine learning service that takes advantage of Amazon’s own experience in detecting anomalies at scale and with great accuracy and speed.”
Global IT consulting and system integration services firm Wipro trialled the product ahead of its general availability. Dr. Manish Govil, general manager and global head, Wipro AWS Business Group, explained, “For us, Amazon Lookout for Metrics is an autonomous service that provides customers with critical insights into security and business data, helping them excel in the cloud.
“Lookout for Metrics has not only reduced our development efforts, but also significantly lowered the time it takes to employ anomaly detection on customer workloads. It has also empowered us to analyse historical and continuous data streams in near real time, enabling us to find and eliminate anomalies from our customer’s operational and business data. We are excited to bring this AWS service to our customers to help them achieve AI driven business outcomes in the cloud at scale.”
There is no up-front commitment or minimum fee for using the new service. Customers pay only for the number of metrics analysed per month. Lookout for Metrics is available now in US East (N. Virginia, Ohio), US West (Oregon), Europe (Ireland, Frankfurt, Stockholm), Asia Pacific (Singapore, Sydney, Tokyo). Organisations in the UK can access Lookout for Metrics now if they architect their infrastructure within these regions, and availability in additional regions will follow in the coming months.