The agreement provides Azlan, and its network of channel partners, the ability to meet the growing demand for enterprise-wide and B2B visual collaboration solutions that help customers reduce costs and optimise performance. Azlan says it will provide specialist channel development support for TANDBERG partners and will leverage TANDBERG’s enVision partner program to invest in recruitment, training and business development initiatives, to help guide new partners into the substantial opportunity within both the enterprise and SMB sectors.
The UK contract extends Azlan’s existing EMEA distribution agreement with TANDBERG, announced last year when Azlan was appointed as a CDP for Italy, Spain, Portugal and Sweden.
Ian French, Strategic Development Director for Azlan, commented: “This agreement adds an important dimension to our current portfolio of solutions. TANDBERG is the leading player in this exciting market with an excellent range of solutions; from the boardroom right through to desk top solutions within a small business. Fuelled by demands to cut travel costs and improve communication within virtual teams, technologies such as video conferencing and telepresence are grabbing a lot of attention right now. This type of high growth product line presents resellers with tremendous potential to grow their revenue streams and their value-added business.”
TANDBERG, recently acquired by Cisco, is a market leader in visual communications with a comprehensive range of scalable, standards-based solutions. These range from ‘easy-to-use high-definition personal video and room based systems to the ultimate immersive telepresence experience, supported by award winning network infrastructure’.
The agreement with TANDBERG also enables Azlan to further advance its ambition of becoming the distribution partner of choice for advanced solutions in key growth areas of the market and is an excellent compliment to support Azlan’s success in driving unified communications into the channel. “Azlan is fully committed to driving long-term business development for its partners. We will continue to forge relationships that will enable us to support resellers as they expand their knowledge base and enter new markets where there is the same potential for accelerated growth that we see with TANDBERG”, said French.
The full range of TANDBERG solutions is now available from Azlan and these products are soon to become an integral part of Cisco’s telepresence and UC solutions family. Azlan is investing in a dedicated UC team that will provide the highest levels of pre- and post- sales technical support to its partners, helping them to grow their video and unified communications business with Azlan support.
French: “The combination of Cisco’s Telepresence, WebEx, UC systems, and TANDBERG’s video systems will be very powerful indeed. It will enable reseller partners to offer a complete range of video solutions to customers across the whole spectrum of the market – from single desktop solutions to complete enterprise telepresence infrastructures. With our existing knowledge and expertise in these segments, and the significant additional investments we are making to build dedicated expertise in unified communications, Azlan is fully-enabled to support and help channel partners to build their capabilities and take this powerful value proposition to market, regardless of previous experience.”