Azlan Aims for VAR Growth with Dell

Azlan is aiming to help VARs grow their enterprise sales following the announcement that Azlan will now be offering Dell’s full range of server, storage, networking, software and services solutions to resellers in the UK.

The agreement builds on the extension of the existing European agreement between Tech Data and Dell for client solutions to the UK, which was announced last month, and on the established partnerships between Azlan with both Dell SonicWALL and Dell Wyse in the UK. These have been in place for a number of years, so there are already good lines of communication between the two organisations.

Azlan is making major investments to support its appointment as a distributor for the full Dell Enterprise portfolio, appointing dedicated Dell Business Development Managers for each product line (Servers, Storage, Networking, Software and Services) and putting in-place 25 trained internal sales specialists. A team of eight pre-sales experts and ten field sales specialists, who are fully-trained in Dell solutions, is already in place.

In addition, Azlan has created a new lead generation team to help drive new business for partners across the entire Dell Enterprise range.

Rob Tomlin, Director of Enterprise at Tech Data Azlan, states: “From day-one we will be the best-equipped distribution partner for Dell Enterprise solutions in the UK, with more people and resources available to help partners maximise their potential. We already have many years of experience working with Dell businesses, so we expect to very quickly find our feet with the server, storage, networking and services teams. This is a great opportunity for us to help partners to meet the needs of their customers and grow their Dell sales.”

It is highly significant, Tomlin notes, that Azlan has already been appointed as a Dell Configuration Centre, as this will enable customers to make full use of Tech Data’s unrivalled logistics capabilities to meet the needs of Dell customers throughout the UK and Ireland. “To have this capability from the outset speaks volumes, as it means we can configure and build servers to order for partners and deliver them next-day1. That means Azlan partners will be able to benefit from both the value-added and volume capabilities of our business and deliver higher levels of service to their customers on Dell Enterprise solutions.”

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David Dungay

Editor - Comms Business Magazine