BA iPhone app rockets skyward

British Airways’ application for the new Apple App Store has seen massive uptake that exceeded the expectations of the company. It has been accessed by up to 3,000 people a day worldwide. In the first month, UK users alone exceeded 15,000.

These statistics underline the importance of accessible travel information on the move and the readiness of consumers to utilise the functionality of new technologies, BA claimed.

The application allows users to access real time departure and arrival information for updates if catching a flight or picking someone up. It also contains full BA timetable information and enables access through to

Chris Carmichael of BA’s innovations team said: “Customer reviews on the Apple App Store site have been great and they have given us lots of ideas for the future. We knew there was an appetite for this application and the take up figures have been very impressive. The statistics underline which technology tools really make a difference to customers in making travel that much easier.”

The following two tabs change content below.


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dignissim magna vitae dui posuere eu feugiat augue eleifend. Fusce sed tincidunt quam. Donec varius aliquam metus ut semper. Donec augue purus, feugiat interdum malesuada vel, aliquet quis massa. Nulla facilisi. Nam vel ante quam, et tincidunt dui. Maecenas venenatis libero eu nulla tincidunt et accumsan velit sodales. Nam congue mauris et felis porttitor blandit. Nam eget tempor massa. Nullam suscipit gravida eros, ac suscipit magna feugiat sit amet.

Latest posts by admin (see all)