Distributor Nimans says more and more resellers are adopting a back to basics philosophy to put the heat into their sales campaigns and the company is inspiring dealers to sell back into their base and ensure continued prosperity – as a channel feel good factor begins to slowly emerge.
Dealer Sales Director, Tom Maxwell, says the distributor has put in place a comprehensive support structure including a vastly expanded in-house marketing team to help resellers target existing customers as well as maximise new business opportunities.
“For 2011 we are ideally placed to help resellers get more from their existing base. Some resellers may be experiencing lower PBX sales for example, so we want to show them other effective ways of moving forward such as creating dynamic campaigns which target existing or new prospect bases. We have a wealth of products and skills sets to help resellers generate demand and interest to accelerate sales opportunities.”
Nimans continues to evolve into a complete communication supply specialist, offering much more than exceptional delivery expertise and massive stock levels. Network Services, Leasing and On-Site Services (spanning installation, maintenance and project management) will continue to expand alongside the development of new customer service propositions.
Maxwell added: “In addition we’ve invested heavily in our marketing services team, creating a powerful resource which resellers can access – taking advantage of lots of collateral and creative support tools which enable them to effectively sell back into their base and mine their prospects.”
Tom is optimistic that forward momentum will continue to build throughout the channel during 2011, despite several challenges ahead. “There’s certainly cause for optimism although there’s still plenty of work ahead if the economy is to make a full recovery. It’s still a bit patchy in certain areas but in IT and telecoms there are many opportunities out there. With our high levels of support, steady progress can be maintained for resellers.”