Bandwidth Demand to Double

As the world’s ravenous appetite for online data continues to grow, Internet-generated broadband traffic will increase approximately 50% year over year on fixed networks and double on mobile networks. According to new research from International Data Corporation (IDC), both fixed and mobile traffic volumes are driven by power users that are gorging themselves on a disproportionate amount of bandwidth, a practice that has some network administrators reaching for the Pepto-Bismol.

IDC forecasts that end-user demand for worldwide wireline and mobile broadband traffic will increase from 9,665 petabytes per month in 2010 to a jaw-dropping 116,539 petabytes per month in 2015. Web browsing, peer-to-peer file sharing, audio/video streaming, and a host of other applications are all driving bandwidth consumption. “The enormous growth in end-user demand for both fixed and mobile broadband services is staggering,” said Matt Davis, director of Consumer and SMB Telecom Services. “Despite enormous growth projected in IDC’s forecast, it is difficult to overestimate this phenomenon. Fixed and mobile operators will have to deal with a new reality that will tax network resources to the limit —and perhaps past the limit.”

Commenting on the findings Andrew Mulholland, Business Solutions Manager, D-Link UK&I, said, “It shouldn’t come as a surprise that data demands are continuing to rise. Therefore, it is imperative that both home and business networks are able to cope in order to deliver a great user experience. For instance, people are putting greater strains on their wireless connections, as they seek to access increasing amounts of video content and applications from the home, the office and on the move. Thanks to advances in networking, such as Wireless N, SmartBeam and Powerline technology, speeds and performance are continuing to improve. So whether you are a consumer wanting uninterrupted access to HD streaming content or a business requiring improved connectivity for cloud computing, VoIP services or IP surveillance, networking technology is continuing to evolve to meet these needs. Data demands won’t go away so it provides a great opportunity for the channel to continually offer support to customers and meet their networking needs.”

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