Banks Hired by Truphone

Truphone has appointed Alan Banks as Chief Sales and Marketing Officer, a newly created position. Banks has over 20 years’ experience working for technology companies including Marketo, Live Person, Adobe Systems, Hewlett-Packard and SAP. Based in London, Banks is responsible for global sales and marketing operations, reporting to recently appointed Chief Executive Officer, Ralph Steffens.

In the role, Banks leads the global sales and marketing teams based in UK, Netherlands, Spain, Portugal, Germany, Poland, Hong Kong, Australia and USA. He is in charge of bringing to market Truphone’s unique services and products, as well contributing to the company’s strategy moving forward.

Prior to joining Truphone, Banks was Managing Director EMEA for Marketo where he was responsible for overall business operations across the region.

Ralph Steffens, CEO of Truphone said: “Alan has fantastic experience having transformed sales and marketing processes for some of the world’s biggest technology companies. As Truphone has gone from strength to strength, experiencing superb growth, we have had to restructure our business to ensure we maximise the potential from this growth. Alan will be invaluable in enabling this to happen, driving sales execution and market penetration in our core regions.”

Alan Banks, Chief Sales and Marketing Officer at Truphone said: “I am delighted to begin my new role at Truphone, a company that I view as a true disruptor in its field with the potential to be one of the world’s great companies. Truphone has invested heavily in its service offering to its customers as well as its company structure. In an industry dominated by localisation, Truphone, as the first global mobile network, is now in the perfect place to becoming a dominant player in the field. I am excited to help the company realise its global potential.”

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David Dungay

Editor - Comms Business Magazine