Having already seen a 42% increase in turnover this year, following its rebranding and the implementation of its first full Marketing plan, BCH are aiming to help resellers increase sales and secure long-term business partners by providing them with the all the tools and technical know-how needed to pitch for a more complex brief or bespoke solution.
BCH already offer resellers a fully dedicated support team, with an in-house technical department, and over last year have rolled out white-labelled marketing material for its entire portfolio as well as introduce a fully brandable online control panel and domain.
The next step BCH say is to pass on their experience in delivering bespoke solutions, something which they feel is best done through the use of video and webinars. Focusing on case studies, the communications audit and problem solving process, BCH hope that by using real-life examples in the webinars, resellers will be able to apply their understanding to different situations and be better positioned to help bridge the technical gap between the end-user and provider. The interactive and inclusive elements of webinars will also provide resellers with the opportunity to share their knowledge and concerns with other resellers.
BCH Managing Director Andrea Wilson-Brown: “Video is incredibly engaging and we have been looking at using it in our communication mix for a while, but something like this needs a lot of consideration.” She continued: “We will be launching product demonstrations shortly but wanted to focus on our bespoke capabilities first as this is an area where we felt we could really help our resellers understand the whole process and hopefully spot new opportunities. The aim is to not just strengthen our relationship with our resellers but theirs with their own customers to help develop a long-term relationship.”