Bems and NeoMedia partner to implement 2D barcodes

Bems, a Spanish provider of mobile solutions based on 2D barcodes, has partnered with US-based NeoMedia Technologies to distribute 2D barcode solutions throughout Latin America. Bems announced it had been chosen by Telefónica International as its exclusive partner to develop a 2D barcode business in Latin America for the next four years.

Bems has chosen NeoMedia as its primary technology and platform vendor for mobile barcode reading and campaign management, with a key focus on the brand marketing and advertising sectors. In addition, Bems will promote NeoMedia hardware solutions related to ticketing and couponing.

As a key part of this platform, NeoReader will be the preferred barcode reader for pre-installation on handsets and all code transactions will be routed through the NeoMedia infrastructure. The solution will be distributed to markets including Argentina, Brazil, Chile, Columbia, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Peru, Venezuela and Uruguay.

This initiative to promote 2D barcode technology is part of a wider strategic plan for the operators to introduce cutting edge tools for mobile to the Latin-American market. Operators will leverage the expertise the Bems/NeoMedia partnership provides in areas such as technology, marketing, R+D and an extensive sales force to enable the widespread adoption of this technology.

“The alliance with NeoMedia represents an important step towards delivering the best technology to Bems Solutions, and providing an advantaged position in the implementation of the agreements with Telefónica for the Latin-American market,” commented Javier Mañas, Chairman of Bems.

Based in Madrid, Spain, Bems is known as the go-to company for 2D barcodes and has developed solutions for a wide range of brands, distributors, intermediaries, public and private institutions, retailers and media groups. It has worked with some of the world’s most influential organizations – from Warner Brothers to Yell and Bacardi. Bems strives to unite best of breed technology with creativity to achieve the best results for its clients.

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