Beta Distribution Signs G-Technology

Beta Distribution has signed an agreement G-Technology, a brand of Western Digital, for authorised Pan-European Distribution for their range of storage solutions designed for the professional creative environment.

The G-Technology brand’s UK Channel Director, Mark Billington, commented on the appointment. ‘Beta has a well-established and very successful business model providing products and services to Resellers in the creative industry and so our product range is a logical extension to their portfolio’. He continued: ‘Their logistics and service capabilities are industry leading, and that, combined with our reputation for premium storage solutions, makes it a very powerful proposition’.

Ted Harris, Business Manager at Beta, was equally positive about the appointment: ‘We have established a strong reputation in the creative Reseller channels across Europe with our targeted approach and tailored product portfolio. G-Technology continues to complement this unique offering, furthering our aim to become the creative storage distributor of choice. By providing next day delivery throughout western Europe, we aim to enhance G-Technology’s current distribution network promoting the brand into our existing resellers.’

The G-Technology brand’s roots are deeply ingrained in delivering storage solutions for audio/video production, photography and the professional content creation market. From storing, transferring, editing and distributing content, G-Technology makes the workflow simpler, better and faster. G-Technology’s high-performance portable and desktop drives, flexible transfer/edit solutions and fast RAID systems are all built for professional content creation environments where performance and reliability are paramount.

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David Dungay

Editor - Comms Business Magazine