BT has raised the stakes in the battle for broadband customers by introducing Totally Unlimited Broadband on all but its entry level offerings – and cutting the price.
The UK’s most popular broadband now comes without any usage limits and free from traffic management from just £16 a month for 16Mbps copper broadband, £23 for 38Mbps Infinity or £26 for 76Mbps Infinity.
Previously, the cheapest way for BT broadband customers to go unlimited was by taking a £26 a month option. And new customers now also get the first six months free, offering a big saving at the entry point for unlimited BT broadband.
As part of a suite of changes, BT is also announcing BT Cloud, a new online storage service with a free allowance for all consumer broadband customers. Infinity 76Mbps and top tier copper customers receive a 50GB allowance.
The service allows BT’s consumer broadband customers to safely and securely back up and share their photographs, documents and videos wherever they are.
Any files backed up with BT Cloud can be easily accessed from smartphones, tablets and computers, in or out of the home. Customers can stream their content direct to their mobile device, regardless of whether it is an android, iPad or iPhone and share it with friends via e-mail, Facebook and Twitter.
John Petter, managing director of BT’s Consumer division, said: “We believe we have boosted our broadband offering by moving our best broadband deals to totally unlimited. Customers told us that they wanted to be able to enjoy catch-up TV, streamed films and other bandwidth-eating applications without having to worry about going over their limit or being slowed down by their ISP.
“But we wanted to make that really affordable too, without the sort of traffic management Virgin Media, TalkTalk or EE customers may find themselves subject to. Unlike Sky, we’re extremely confident that our network can stand up to the extra bandwidth demands from totally unlimited products everywhere across the UK.
“BT Cloud helps customers to place their treasured digital pictures and family videos with their trusted broadband supplier, at no extra cost. We believe that adding extra value to our broadband sets us apart from rivals like Sky and TalkTalk that do not offer cloud storage with their broadband.”
BT’s Totally Unlimited Broadband portfolio all come with free weekend or weekend and evening calls, free BT Cloud and extra benefits such as free BT Wi-fi and BT SmartTalk. The company will continue to sell its basic broadband, which costs just £13 a month, although this product will not be unlimited, along with Infinity 1, which costs just £18.
Totally Unlimited Broadband will be available from February 1. The 16Mbps copper broadband options both come with the first six months free, while customers can get Infinity for just £9 per month for the first three months.
Existing customers will be able to switch to Totally Unlimited Broadband by signing a new contract.