Big Technology Signals Big Reseller Opportunity

Specialist VAD Big Technology has announced a distribution agreement with Pluribus Networks, signaling the availability of new reseller opportunities to simplify and transform the next-generation datacentre for the challenges of big data. With Pluribus’ Freedom architecture, which is a combination of compute, network and storage, datacentres become smaller, more cost-effective to run, increasingly responsive and higher-performing even at extraordinary scale. Additionally resellers benefit from bringing mission-critical services and applications into the network.

“Network Functions Virtualisation (NFV) is a near-term opportunity for resellers, and what’s great about Pluribus is the ability to deliver on that extremely simply and efficiently,” said Jason Dance, Managing Director of Big Technology. “NFV is a very simple principle after all; far more straightforward than the pitches from other big players would have you believe. The datacentre is becoming software-orientated, and no longer defined by specialised hardware for each of the various networking, compute and storage functions. That’s a fact, and it’s an huge opportunity to those in the channel who grasp it.”

Big Technology, a part of Exclusive Networks Group, is Pluribus’ first venture in the UK and a key part of the company’s expansion plans into the European market. Big Technology is targeted with recruiting and equipping a core group of committed resellers to drive large enterprise business opportunities.

“Enterprises aren’t going to stop at virtualising their servers and other simple datacentre building blocks; the proliferation of data and the demands from users are pushing datacentre managers to embrace NFV and leverage a single software-defined fabric for higher performance, flexibility and control,” said Paul Donovan, EMEA Sales Director at Pluribus Networks. “We are looking forward to working with Big Technology, because we believe that they immediately saw the value in our product and have the knowledge to develop business opportunities and support our reseller partners.”

There are numerous use cases for the Pluribus technology, solving enterprise concerns for ultra-low 10 Gb latency, greater productivity and optimised network utilisation for both private and public clouds. The complete NFV solution interoperates with bare-metal servers and virtualised environments, and takes the form of an intelligent top-of-rack server switch, which integrates compute and storage with network virtualisation and a distributed hypervisor to create one manageable, software-defined instance.

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David Dungay

Editor - Comms Business Magazine
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