Under the terms of the agreement, Blom and Tele Atlas will work together on the development and delivery of 3D city maps and other features using Blom’s imagery and 3D map components. Tele Atlas will add Blom data to its existing 3D database to rapidly expand its offering and will be able to license Blom imagery products to its customers to further enhance their users’ visual experience. In addition, Tele Atlas will gain access to Blom’s imagery databases to update its existing maps.
Tele Atlas CEO, Bill Henry, commented: “Demand for 3D maps on personal navigation devices and in local search applications is rising, as consumers everywhere want more realistic views of what is around them. Blom’s vast library of 3D imagery is of the highest quality, and will allow us to deliver fully three dimensional products in more than 250 cities worldwide in 2009.”
Blom CEO, Håkon Jacobsen, added: “This is an exciting milestone in the navigation industry and marks the start of bringing 3D maps to the masses. Our solutions will significantly improve the user experience across all map devices and applications, and with Tele Atlas as a leading partner, put us in the strongest position to deliver the best features.”