Blue Yonder digitally transforms M&S supply chain

Supply chain management solutions provider Blue Yonder has been working with British retailer Marks & Spencer (M&S) to digitally transform its end-to-end supply chain.

Through its cloud-based Luminate Planning solutions portfolio, Blue Yonder said it has provided M&S with a more accurate view into demand by consolidating and synchronising demand signals as well as external variables across the retailers’ 1,000 stores.

M&S can now evaluate demand scenarios and use prescriptive recommendations to make more accurate decisions, from staging the right inventory through the distribution network to minimising stock-outs and maximising inventory turns, Blue Yonder added in a statement.

“By migrating to our cloud-based solution built on Microsoft Azure, M&S now has a more adaptive supply chain that can quickly pivot as customer demand changes — whether in stores, online or other channels,” said Johan Reventberg, president EMEA, Blue Yonder. 

“M&S is a very strategic customer for Blue Yonder, we continue to enable the M&S transformation journey hand-in-hand with our strategic partners. It is exciting to participate in the acceleration of M&S’s transformation into a leaner, faster, bolder business.”

Strategic partner Tata Consultancy led the overall program delivery and implemented data and integration patterns as well as supporting enhancement of Power BI reports to M&S business KPIs for enhanced visibility on its business performance.

Image credit: Samuel Regan-Asante

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Melissa Bradshaw

Melissa joined the Comms Business editorial team in January 2021. Following her role as editorial assistant within the Mark Allen Group division MA Music, Leisure & Travel since 2019, Melissa moved over to MA Business in October 2020 and now works as a reporter for two of Mark Allen’s business titles, Comms Business and The Engineer. She is working alongside our editor Charlotte Hathway, writing features and news for the magazine. To get in touch about potential features, contact her at

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