The announcement to terminate the Mayflex agreement follows a strategic review of the Brand-Rex UK partner network as the company seeks to capitalise further on its success in growing its UK market share. Brand-Rex Business & Marketing Director Ian Wilkie, said today “Brand-Rex has enjoyed a hugely successful two years in the UK, growing our market share during an extremely tough period in which many of our competitors have lost ground.
“As we at Brand-Rex developed and reviewed our business growth strategy we highlighted the need for supportive partnerships that are motivated by mutual benefits. The relationship with Mayflex has changed during recent years and we now have different and sometimes conflicting objectives. In view of this, we believe this relationship has reached a natural conclusion, allowing us both to move on and focus on our own business needs.”
Wilkie explains that the company's significant growth in market share to become the UK leading brand is the result of extraordinary levels of customer service, “Brand-Rex has placed Customer Service at the heart of its business strategy in recent years and we believe that, along with our other loyal distribution partners, we are able to offer a service unmatched by most in the industry.”
As part of its customer service approach, Brand-Rex is already personally contacting every one of its customers formerly supplied through Mayflex and arranging meetings with them. This will ensure that the most appropriate purchasing channel is identified to support them, ensuring total continuity of supply. “Customers who source their Brand-Rex products through channels other than Mayflex will not be affected in any way,” says Wilkie, “they will continue to get the high quality of supply and service they expect from Brand-Rex.”
In explaining the decision to bring to an end the Mayflex relationship, Wilkie states “Mayflex has been an important partner to Brand-Rex for many years in the UK. Likewise, the association with Brand-Rex allowed Mayflex to develop the successful structured cabling distribution business it has today.”
In concluding, Wilkie states, “We believe this move will reassure our customers that Brand-Rex remains committed to a channel strategy that is dedicated to providing them with the highest level of service and support and where second-best simply isn’t an option.”
Brand-Rex is now the number one structured cabling