Brand Rex Loyalty Programme Begins Third Year

Cabling specialist Brand–Rex is rolling out its Brand-Breaks Loyalty Programme for a third successive year.

The award programme is open to all Brand-Rex customers, both large and small, and offers the chance to win a top prize of an all inclusive week in the Caribbean for two.

The company says installers are set achievable targets based around sales of Brand-Rex’s range of cabling solutions. The sales period covers a nine month window from April until the end of 2010, and the more installers specify Brand-Rex products, the quicker they achieve their targets.

Achieve a Gold Reward, and installers can enjoy a UK weekend break for two, while those achieving the Platinum Reward will receive an all-inclusive holiday for two to the Caribbean.

Paul Lines, Brand-Rex’s chief executive, explains: “Our installers are a key part of the team and Brand-Breaks rewards them for their loyalty, hard work and commitment. It also recognises achievements and the high quality work that is carried out by installers but which sometimes goes un-noticed.

“Last year we took 20 people to Barbados, and we’ll shortly be setting off to a luxury resort in St Lucia with another group, so I think it’s fair to say that Brand- Breaks is now one of the industry’s leading loyalty programmes.”

To take part in Brand-Breaks 2010, all installers need to do is register at, Brand-Rex will then develop a unique sales target for them and send them regular updates on their progress.

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