“The very fact that we have ten of the world's most recognisable brands talking about how they use mobile as part of their global marketing strategies is proof that mobile really is gaining traction in the marketing industry,” continued Berney.
“Mobile is no longer a niche, experimental form of marketing. We're already approaching the time when mobile will be considered as valuable a channel as other more established means. Hearing global brands talking about how they have successfully used mobile, why it has worked and how mobile in particular has helped them meet their objectives will really shine a light on the industry and show for all those in the ecosystem the true growth of the industry,” he said.
Berney stated that the MMA wants attendees to leave the event with first hand knowledge of what brands have achieved in the mobile channel, and how other players in the market are working with brands and agencies in both in both Europe and on a global level.
The event takes place in Berlin on 9-10 September. A live interactive stream will be provided so that people unable to attend the event can still participate in the action, watching the event and sending in real time questions to speakers and moderators.