BrightPoint Provides New Capabilities for B2B Resellers

BrightPoint announced today that Brightpoint Great Britain has introduced a new programme aimed at providing numerous additional benefits to the UK B2B reseller community. BrightPoint’s new Premier Programme provides resellers a comprehensive value-added set of benefits and support offerings for the modern reseller that are differentiated from the standard mobility sale. Premier Programme members will directly benefit from additional commercial, marketing and product enhancements to support their sell-out of mobility devices, accessories and services. Additionally, BrightPoint’s Premier Programme includes access to net monthly terms, advance replacement service, training, seed and loan devices, unique incentives, lead generation, bespoke marketing campaigns and access to an ongoing national seminar programme.

“BrightPoint continues to add value to our group of B2B companies through their innovative approaches to engage the reseller community,” stated Darren Ridge, Premier Telecoms’ managing director. “This new initiative, which builds on the success of their other vendor programmes, provides clear, tangible benefits for our business.”

“In order to even better align the value BrightPoint provides with the current and future needs of our customers, we have refreshed, evolved and built upon our excellent reseller programmes that are already well established and respected within the channel,” said James Bannister, BrightPoint’s vice president UK and Ireland. “With our customers’ input, we carefully selected, developed and launched a suite of benefits that genuinely enhance our customers’ businesses; all of which are reflected in our new Premier Programme.”

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