Brightstar Europe Appoints MD For Germany, Benelux And The Nordics

Brightstar Europe, the Joint Venture between Tech Data Corporation and Brightstar Corp., has today announced the appointment of Michael Møller as Regional Managing Director for Germany, Benelux and the Nordics, as part of its on-going plan to establish a strong presence in the mobility market throughout the European region. He takes up his new role on 01 December 2007 and will report to Rod Millar, President Brightstar Europe.

Initially, Moeller will be focusing on the recruitment of management and sales teams and establishing Brightstar Europe’s operations in Germany, Benelux and the Nordics. He will also be putting in place network and vendor agreements that will enable Brightstar to move towards its objective of becoming a major player in the converged telecom industry. In addition, he will be responsible for finding new routes to market and utilizing the opportunity to market mobility products into the IT reseller customers.

Moeller brings more than 12 years of experience in the mobile business environment having held various senior management positions in the Dangaard Telecom Group, most recently as managing director for Dangaard in Germany and Denmark. Previous to Dangaard Telecom, Michael Møller ran a marketing agency as a co-owner.

Moeller says: “Brightstar Europe provides a unique route to penetrate the IT channel with mobile convergent products such as smartphones and provides a second-to-none distribution platform – certainly a huge competitive advantage. Making the most of the combined strengths of Tech Data and Brightstar, as market leaders in their respective fields, is a huge opportunity and a challenge, and one that I am looking forward to in this new role.”

Rod Millar, President of Brightstar Europe, states: “We are delighted to welcome Michael onto our European management team. He has an excellent track record, an in-depth knowledge of the industry, and is well known and respected by retail customers, operators, and vendors in Europe. I’m looking forward to working with him as we deliver on our promise to establish a pan-European presence for Brightstar. We are in this market for the long-term and see tremendous opportunities ahead. It is vitally important that we have the right people in place if we are to make the most of our potential.”

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