LG Electronics (LG) has revealed that Brits are spending the equivalent of over a month (34 days) a year playing on their smartphones when they should be working. The survey of 2000 people, conducted by LG to mark the launch of the new LG Optimus 3D smartphone, found that 64% of Brits admit to secretly playing with their smartphones despite it being banned in the office.
Smartphones have made it increasingly easier for employees to squeeze in some “me time” at work due to the fact they can be a lot more careful with what they’re doing on their phones than on an office computer, 1 in 10 are even sneaking a peek during meetings. As smartphones continue to provide a multitude of additional capabilities for both practical and recreational purposes, employers across the UK may soon be saying farewell to the lunch-hour and welcoming in the play-hour as part of the standard 9 to 5.
Not all Brits are getting away with their solo sessions, with 1 in 5 having been caught in the act and warned by employers or colleagues to stop playing in the office. For employers looking to catch their staff in the act, the findings reveal that the office toilet is one of the top places to look for employees playing by themselves.
Results also show that it’s not just the innocent fun of games and social networking sites that are pulling so many rebellious workers in to the loos. More than 1 in 4 men own up to using their smartphones to access adult entertainment on the internet and nearly 1 in 6 are using their phones to flirt with potential partners whilst already having a girlfriend.
Over 20% of all respondents admit to having something stored on their phones that would embarrass them if seen by a colleague – 56% of men admit to hiding a racy photo whereas over 62% of females are hiding a secret text message.
Whether it’s at the office, at home or on the go, watching movies and playing games on a smartphone is now commonplace among Brits. With the launch of the LG Optimus 3D – the world’s most powerful glasses-free 3D smartphone – users will be blown away experiencing the 3D content coming to life in the palm of their hands and playing ordinary games and videos is taken to a new dimension, proving that playing by yourself just got better. People now have a new way to watch both 2D and 3D movies and play games on a mobile phone like never before.
Recent consumer research has demonstrated the positive association and significant increase in consumer intention to purchase when customers have seen and experienced the 3D device for themselves. LG has put together an exciting and engaging experiential campaign to bring the Optimus 3D to life in a way that directly engages with customers – kicking off in the City, right at the heart of Britain’s business and financial institutions.
Alex Windle, Head of Marketing Mobile Communications at LG, comments; “LG is extremely proud of the Optimus 3D and its groundbreaking technology,. For the first time, all our customers will have the ability to watch movies, play games, record, capture and share 3D content on a mobile phone. LG is passionate about addressing our customer’s needs and delivering the most innovative products on the market and we strive to continue to live up to the Life’s Good commitment.”
For the first time, you can record, view and share 3D content such as photos and films through YouTube 3D with the Optimus 3D – making it great for capturing and sharing special moments with friends and family. This exciting piece of 3D technology runs on the Android operating system (2.2) and uses powerful tri-dual architecture – dual-core, dual-channel and dual-memory – which means customers have one of the fastest and smoothest experiences and improved performance when multi-tasking, enjoying a movie or playing games in both 2D and 3D.
The LG Optimus 3D also comes complete with a 3D hot key giving users immediate access to 3D ready apps, videos and pre-loaded games from Gameloft at the touch of a button – anytime, anywhere. The combination of a glasses-free 3D screen plus a 5-megapixel 3D camera that captures 3D stills and records 3D video, makes the Optimus 3D smartphone a truly unique offering.
The LG Optimus 3D is available now from Carphone Warehouse, Phones 4U, Orange, T-Mobile, Three and Tesco.