Brits set to ringle-bell their way to festive cheer this Christmas

2011 may have been the year when social networking on mobile phones exploded, but when Brits pick up their mobile on Christmas Day, it’ll be for a more ‘traditional’ chinwag, to send a festive text message, or even to send a picture of their dodgy Christmas jumper – rather than to get in touch via Facebook or Twitter.

According to a survey commissioned by T-Mobile, only 26% are planning on using social media to share Christmas messages on 25 December, compared to 62% planning to make a call and 55% send a text message.[1]

Further to this, T-Mobile’s own forecasts predict that users on the network will send a record-breaking 95 million texts on Christmas Day this year – an average of 3.9 million per hour[2]. That’s an increase of over 15 million from 2010 where over 79 million texts were sent. As well as sending millions of texts, T-Mobile anticipates that Brits will send over 750,000 festive picture messages via MMS, and 33.5 million calls are predicted for the big day – a jump from the previous record of 30 million in 2010.

A T-Mobile spokesperson said: “2011 has definitely been the year of the smartphone – we have seen an exponential increase in data usage over the past two years, with growth of over 250% recorded in urban areas. However, it’s always interesting to see that when it comes to family time over the Christmas season – Brits are logging off and reverting back to more personal methods of spreading the festive cheer.”

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